WE DO LIKE A REFERENDUM

The people have spoken. The result - we like a referendum. It's empowering to tell the Government what we think. Indeed my contact in the farming world tells me the ‘Turkeys against Xmas’ party have just demanded their own immediate ballot.

It's all about the message. But whichever way you voted none of us like to be told what to do if we see no personal or business benefits. Neither side can claim they won hearts and minds. The numbers were too close.

So how do you get a message across? Repetition, repetition, repetition is rule number 1. And then say it again.

Nigel Farage started his Brexit campaign 18 years ago. At first he was totally ridiculed and called the sort of names usually associated with the school playground. And many continue to hurl insults at him that would make even the late Bernard Manning blush. But he held his nerve. He repeated his message.

Now in our everyday world, we don't have 18 years to persuade people to our way of thinking. Sometimes we don't even have 18-minutes. So what are the lessons to be learned here?

The answer is - consistency. Be like a postage stamp. Stick to something until you get there as someone once said.

In order to let your clients know what you do, you have to tell them. By using every outlet possible from crack of dawn networking to constant and targeted traditional and social media activity and so on.

So identify your unique selling points. Polish them, and prepare them for public and commercial attraction. If you’re unsure how to do it or need a little support we’re here to help. After all that's the Media-Vu message.