Videos are being published without thought or planning
Easy question with an easy answer. No, of course you wouldnâ€™t. But look again at some of the videos on offer on business websites.
Nasty? Theyâ€™re nauseating!
They appear rushed and sloppy. The presenter looking pleased theyâ€™ve got the words roughly right even though the look of the thing is as miserable as Englandâ€™s cricket defeat to Australia.
But it doesnâ€™t have to be this way. There are simple rules to follow to help make your business video come across as professional and watchable.
First of all think about what youâ€™re wearing? Remember we all react to what we see before what we hear.
If the viewer is commenting on your clothes theyâ€™re not listening to what youâ€™re saying. So think of the image youâ€™re trying to project and dress accordingly.
Make sure whatâ€™s behind you isnâ€™t going to draw attention. Iâ€™ve seen flowers growing out of peopleâ€™s heads. Unhelpful wall signs that simply donâ€™t fit in. They may appear distant when youâ€™re filming. But from the viewers perspective they become the amusing centrepiece of your show. Donâ€™t waste your time and effort.
Just like the Greek deficit video is getting bigger and bigger. Itâ€™s been proven repeatedly that if you attach a video to your tweet or Facebook post for example it will get substantially more views.
So when you jump on the video bandwagon - you do want video on your website donâ€™t you - you must make sure youâ€™re producing something thatâ€™s laudable not laughable.
If you want people to search your website you have to produce a video that grabs their attention. Remember weâ€™re all becoming lazy. We prefer to watch someone talking to us rather than reading text on the page.
Not you of course. Youâ€™re a fan of reading. But itâ€™s the others. And itâ€™s the others who youâ€™re trying to attract to do business with you.
So start to thinkâ€¦. video.
What sort of video should you put on your website? What might interest the casual visitor? What will it take to get them to watch?
Youâ€™re the expert in your business. You know more about it than anyone else. So what about those first questions people always ask you about for instance? You could turn that into a video.
But you must deliver it in a way thatâ€™s interesting and also gives the viewer something to take away. A titbit. Free advice. You know the sort of thing.
Then youâ€™ve got to consider how to put it together. To make it engaging. You have to decide not only what you should say but importantly how best to say it. And of course what to wear to offer the complete message you want to put across.
You wouldnâ€™t go to a meeting with the bank manager wearing shorts and a t-shirt? She might view your video though.