If you say what you do and how good you are, it’s seen as advertising. But if we do it on your behalf it’s powerful public relations.
PR gives you positive credibility. We can all say how clever we are. But if an independent voice or expert makes the point, the value to you and your company is enormous.
Advertising works but needs to be consistent, repetitive and carried out over time. This can be expensive and also rather scattergun in approach.
PR is deliberately and strategically targeted to ensure the right people get to see, know and hear all about you and your business. It puts you in the right place for all the right reasons.
Media-Vu makes a clear distinction between PR and advertising. PR is a vital part of the marketing mix. Correctly executed PR offers a business significant credibility that advertising alone can’t achieve.Graham Miller - Media-Vu