We saw her smile. There was a light chuckle or two as well. She even fluffed a line but they left it in. This was the Prime Minister - directed.
Mrs May delivered a short video on Sunday from what looked like her favourite sofa in No 10.
She was relaxed. Chatty. So different from the normal robotic performance we’ve come to expect.
And what a difference. She came across warm and friendly. And it helped her deliver her message whether or not you agree with it.
There was camera movement. The operator was clearly not using a tripod to add to the informality of the film. And the overall presentation got an 8/10 from me. Her usual effort is never worth more than a 5. Even on a good day.
This in my view was a media coached PM. Someone had sat her down beforehand and rehearsed her technique until it achieved the desired outcome. There may have been multiple ‘takes’ before getting it right.
This may have been the least worst recording. We’ll never know.
What we do know is that even those who speak in public undertake training programmes to make sure they get it right most of the time. Footballers do it. Athletes. Actors rehearse all the time.
Working on our public performances is essential if we’re to make ourselves heard in our busy and noisy world.
And nowadays with so much of our business conducted to camera via a phone app we could all do with upping our game. This is 2019. Not only is this a reality that’s not going to change but more and more of our everyday communication will be conducted publicly.
If you haven’t seen the video I've placed it here for you. Let me know your thoughts.
But my tip for the day is to make sure you’re as good as you can be when it comes to public speaking. And if you’re looking for professional advice we’re here to help.